Reuters TV releases new ad campaign
Today Reuters TV debuted its new ad campaign, “It’s your time,” comprising four 20-second spots that will run across Facebook, Twitter, Google, YouTube, Hulu and Pandora starting February 9th.
Over four ads, “Every Day”, “Take the Time”, “In the Know” and “This is News”, the campaign shows how Reuters TV brings its users closer to the source of all the news they need to know about. They refer both to Reuters extraordinary heritage in news-gathering, and the utility that the personalized, on-demand video news platform offers. The ads are designed to be bold and shareable, lending themselves to running on digital platforms.
- “Every Day” draws on the feeling of discontent in the world and encourages users to keep up with the news they need every day.
- “Take the Time” encourages viewers to take the time in their day to educate themselves on the world at large.
- “In the Know” plays into the fear that viewer’s friends are more in-the-know on current events, prompting viewers to come to Reuters TV to stay informed.
- “This is News” calls out the hyperbole in traditional cable news and advocates that viewers come to Reuters TV to get their news straight from the source.
Isaac Showman, Managing Director of Reuters TV said, “Reuters TV is a three times a week habit for our users and a way of staying literate about the breadth of what’s going on in the world. With this campaign we wanted to demonstrate how Reuters TV is an essential companion to someone’s daily routine, and why hearing news straight from the source is so powerful.”
Video production and copywriting was by Creative Agency B-Reel, music was composed by Creative Agency Marmoset Music and creative direction was by Reuters in-house team and Digital Agency Ueno.
For more on Reuters TV, including images, background and media information, please visit reuters.tv/press.
Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. Thomson Reuters shares are listed on the Toronto and New York Stock Exchange.