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Replay Program

Politics

Trump's campaign is bad for Trump Inc.

Opening sequence

Opening sequence

Politics

Trump's campaign is bad for Trump Inc.

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COMING UP:Trump's campaign is bad for Trump Inc.

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Transcript

00:00:00
>> Donald Trump's explosive presidential campaign is turning out to be bad for his business. I'm Gina Chon here for Reuters, in front of the Trump International Hotel in Washington, DC. The Trump brand once stood for ultimate luxury, but since he has run for president, his brand value has been going down.
00:00:22
One of his properties that has been hurt is the hotel behind me, along with his other luxury properties in New York, Florida and elsewhere. According to Brand Keys, the Trump name now has fallen in real estate by eight percentage points and in his golf courses and casinos by six percentage point.
00:00:43
Aside from the 2005 recording of him talking about grabbing women, he's also insulted Muslims, Hispanics, and other ethnic groups, which has also affected his brand. While Trump's hotels and casinos might be affected, he still has a possible future in television. Trump could already be building the foundation for such a move with Roger Ailes, the former Fox News executive, who himself was under allegations of sexual harassment which forced him to leave the network.
00:01:17
The Trump brand has always been associated with winning, as the candidate himself has said, so depending on how he does in November will determine the future of his business empire.