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Business

Apple’s first annual sales drop since 2001

Opening sequence

Opening sequence

Business

Apple’s first annual sales drop since 2001

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Transcript

00:00:00
>>
NOISE]
APPLAUSE
>> Apple needing the iPhone 7 to perform more than ever as Tuesday it marked its first annual revenue decline since the dot com bubble burst in 2001, with its third quarter in a row of slumping iPhone sales. The latest quarter ending September 24th is the first one to give a glimpse of the success of the iPhone 7 that would only include two weeks of sales.
00:00:24
The iPhone is key to Apple's money machine making up two thirds of the company's revenue. Reuters San Francisco Bureau Chief, Peter Henderson.>> Apple is relentlessly positive about the response to their iPhones. So the best that you can do is look at the numbers, try to figure out whether there's a lot of supply constraint in there.
00:00:45
Apple didn't release its first weekend sales numbers for the iPhone 7 and they didn't give a pure iPhone 7 number in the report either nor a forecast. So we don't know exactly how iPhone 7 is doing. We just have to interpret from the fact that they're saying that sales would be particularly good in holiday quarter.
00:01:08
>> As for the China market, Apple's most important outside the US, revenue their drop nearly 30% similar to the previous quarter's drop. As for any benefits from rival Samsung exploding Note 7, Apple says it's impossible to know yet the impact.