>> Pulling rank in big tobacco the maker of Lucky Strikes cigarettes, British American Tobacco offering $47 billion to buy it's US rival Reynolds American. The deal would combine a raft of brands Including Newport, Kent, Camel and Pall Mall, making the world's biggest listed tobacco company and allowing it to diversify as smoking rates in the US and the West continue to decline.
In London, Reuters Senior Correspondent Paul Sandle.>> It gives the British company, a London listed company, a stronger position in next generation tobacco which is basically vaping, e-cigarettes. These types of products which are growing quickly. And it also, it gives them access to the highly profitable US market and it gives them new brands such as Newport, Camel cigarettes, which they can sell into emerging markets where demand for Western cigarettes is still growing, such as Russia, Ukraine, Turkey, South America, Asia.
>> BAT all ready has a 42% stake in the American group. International companies have traditionally steered clear of the US tobacco market, that because of possible lawsuits by people made ill by smoking. But analysts say that risk has eased, making it a good time for BAT to buy the rest of Reynolds that it doesn't already own.
>> The risks are that it's paying too much. Some analysts have said it's quite a pricey deal. But tobacco markets, the tobacco industry remains very profitable. It's dominated by a small group of players so the competitive risk is diminished. And it's still a very good business aside from obviously the health issues.
>> Friday's offer of cash and shares values Reynold's shares at $56.50. That's a 20% premium over its closing price on Thursday. Shares in BAT have soared since Britain's vote to leave the EU. Investors betting the pound's fall with boost the profit of companies that make most of their money outside the UK.