One of the predictions we're looking for in 2018 is which corporate chiefs are gonna follow in Donald Trump's footsteps to the White House.>> I make businesses work.>> Trump really shook up the 2016 field, coming out ahead even though he had no political or government experience. The one advantage he did have was name recognition because the reality TV star was pretty ubiquitous already among most Americans.
Now, we'll see if some of the other CEOs can duplicate his success. One of the most obvious candidates is former Starbucks CEO, Howard Shultz. He's already been making moves that make him seem like a serious contender for the 2020 presidential elections, such as visiting Texas after Hurricane Harvey.
Another person who may be considering a run, and has been quite coy about his future, is Disney CEO, Bob Eiger. Now, he just had his contract extended through 2021, so that could possibly take him out of the race. But that wouldn't preclude him from actually wanting to jump in, if he decided Washington was a better future.
A woman who could step into the field and possibly try to get the role that Hillary Clinton was not able to get is Sheryl Sandberg, the COO of Facebook. Now, she's not the head of Facebook, Mark Zuckerberg is. But she's actually shown herself to be much more politically savvy than her boss and has been more active in Washington lately.
Next up is Dallas Mavericks owner, Mark Cuban. He's actually been much more vocal about his political future and said he is considering a run, possibly as an independent. So we'll see if any of these executives decide to take the plunge that Trump did. But one of the disadvantages they face is actually name recognition, which is one of the most important political assets a candidate can have.
That's going to be a challenge for them as they contemplate their futures. We'll see if any of them can translate their business success into a White House move just the way Trump did.