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>> Dream or reality? With a massive dashboard screen that stretches along the width of the car and a tablet device on the steering wheel, this self-driving electric car is aiming to be the next generation smart device. It's called Byton, and it's the latest Chinese prototype to be unveiled in the US.
>> I'm Reuters Jane Lanhee Lee here at the world's largest tech show CES in Las Vegas, and it feels a little bit like dejavu and make believe. And that's because, once again, we're shown these hi-tech cars that promise to revolutionize driving, but we've heard those promises before. At the last two CES conferences, Chinese car company, Faraday Future, rolled out its flashy electric autonomous car prototypes.
And in between in San Francisco, another Chinese technology company, LeEco spent lavishly to show off its Vision. But now the man behind both those ventures, Jia Yueting, is placed on an official blacklist in China, as his companies are crushed under debt, so how is Byton different? Carsten Breitfeld is co-founder and CEO.
>> The difference is our plan is still exactly the same. And we delivered every single milestone up to now. And I'm really, really happy, and touched and moved, that we were able to deliver today's milestone as well. And other parties, who have been, now this much bigger visions, they were not able to deliver and faced serious difficulties from that.
>> Breitfield says he left his two decade career at BMW, when Chinese investors asked him to lead a new self-driving car venture. After all, this would be a company with German engineering. Chinese manufacturing and investors from the largest auto market in the world, which also has a strong government policy to support autonomous vehicles and smart cities.
At the launch of its prototype, Byton took its promise to a self-driving future, one step further than others before it. It says by late next year, for $45,000, consumers will be able to buy, drive, and be driven by this new SUV. The countdown to that promise, starts now.