>> Social media playing a major part in Monday night's presidential debate, not only acting as a fact checker but also providing comedic commentary and a polling proxy. Republican nominee Donald Trump dominating Facebook conversations about the event, accounting for nearly 80% of the debate chatter compared to 20% for rival Hillary Clinton.
But attitudes towards the Democrat were more favorable. Analytics from Zoomph saying positive tweets about Clinton outnumbered negative ones 3-2, while sentiment towards Trump was flat with one positive mention for every negative one. Twitter saying the face-off was the most tweeted about political moment in the company's history. Users focusing on the economy, foreign policy, terrorism and gun laws, but also taking a lighter note, latching on the what was branded the #TrumpSniffle.
The wealthy businessman was seen and heard sniffling throughout the debate, spawning playful memes and animations as well as parody accounts, like @TrumpSinuses, and @TrumpSniff. One user hitting back at the GOP candidate for his repeated digs at Clinton's health. Tweeting, I'm worried about Donald Trump's health. Are the sniffle symptoms of something more serious?
Former Vermont Governor and one time DNC Chair Howard Dean also weighed in, offering a controversial theory for what was behind the sniffles. The tweet immediately drawing backlash. Fox News' White House Correspondent responding, unbecoming Governor. Americans expect better from you.