>> After months, well years really of speculation that Twitter might get bought, some likely suitors emerging Friday. Alphabet's Google and salesforce that cloud powerhouse that Marc Benioff built. CNBC reporting friday from sources that Twitter wants to sell and could finalize the deal by the end of the year that sent shares up 20%, Reuters correspondent Leanna Baker covers mergers and acquisitions.
>> We've confirmed that Twitter is speaking to a few parties one of them is Salesforce. While it may seem like an odd combination. Salesforce in its Einstein platform actually uses a lot of Twitter data. Einstein is Salesforce's new artificial intelligent platform. Twitter actually helps power Einstein and helps show companies what the consumer sentiment is about them.
>> But analyst say Google might make a better fit.>> Google always comes up as one of the most logical bitters for Twitter. They've tried and failed again and again at creating a social media product so they're definitely interested in what Twitter does. They haven't been able to build it on its own.
So, analyst I spoke to today speculate that they would make the most strategic sense as a buyer.>> People close to the talks say that they are in the early stages and could end up going nowhere. Since its 2013 IPO Twitter has struggled to grow its user base, and failed to show it can be profitable even with the return of co founder Jack Dorsey last year as CEO.
Dorsey also heads payments company Square.