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Tech

Why Twitter's beauty is in the eye of the beholder

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Opening sequence

Tech

Why Twitter's beauty is in the eye of the beholder

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COMING UP:Why Twitter's beauty is in the eye of the beholder

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Transcript

00:00:01
>> It's one of the most talked about topics right now in Silicon Valley. Who or what is going to buy Tweeter. With names as diverse as cloud software provider Salesforce, Alphabet's Google and now with Walt Disney, all possible suitors. One wonders what do these successful businesses see in a struggling one like Tweeter.
00:00:23
Not the same thing, says Reuter's Liana Baker who covers tech mergers.>> Salesforce obviously is a B2B company with its customer relationship software. So I think they could fit it in more as a Business to Business product. They can mine it for corporate data. Whereas, Google might layer it upon YouTube or use it for social media purposes.
00:00:46
And Disney would use it kind of as an extension of their media platform.>> But taking on Twitter is far from a sure thing for any of them. For Google sure, Twitter will plug a hole in its missing social media strategy and it would make a perfect ad and paid search sister to YouTube.
00:01:04
But analyst fear a Google Twitter tie up wouldn't pass the smell test with anti competition regulators at home and abroad. Walt Disney could easily tap into Twitter's strength as an entertainment and news go to place in the mobile and social media age. But old media companies have a terrible track record when it comes to new media.
00:01:25
Just think MySpace and News Corp, so that leaves Salesforce. It could get access to trolls of data to help provide insight for corporate clients, but analysts doubt there's enough info on Twitter feeds to justify the likely asking price. What's the price tag? It will have to be bigger than the $16 billion market value Twitter now commands on Wall Street.
00:01:49
A price that has gone up, since word came out last week that it's looking to sell.