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World

Pussy Riot founder sets sites on Russian media

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Opening sequence

World

Pussy Riot founder sets sites on Russian media

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COMING UP:Pussy Riot founder sets sites on Russian media

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Transcript

00:00:00
>> This idea's is.>> Swapping out her balaclava for HTML, Pussy Riot punk performer Nadya Tolokonnikova is well know for confrontational protests against the Russian State.
00:00:10
MUSIC]
00:00:12
But now she's looking for a new audience, readers. And ideally, financial backers to turn her news website, Mediazona, into a real contender on the Russian news scene. This is Jonathan Weber, I'm the global technology editor with Reuters news. And I'm here in Vilnius, Lithuania for the Login conference, a big gathering of entrepreneurs and tech specialists from all around the region.
00:00:33
And I interviewed Nadya Tolokonnikova who is one of the founding members of Pussy Riot, and she gave a very interesting talk. And we chatted about her plans to build up her media organization, which is called Mediazona, which aims to create an independent voice for Russian speaking people around the world.
00:00:53
They do a lot of coverage on criminal justice issues in particular. It's dubbed by some as the Russian version of Vice news. But the website has about a million visitors a month. That's small, particularly in comparison with Medusa, currently dominating the media scene in Russia from it's base in Latvia.
00:01:12
Now, Tolokonnikova and her team face the challenges of any new media start-up, building an audience and finding funding.>> They still don't kill people. They don't kill journalists usually. They do sometimes, but not every day. They don't put them in jail but they just cause financial structure. Cuz usually they're owned by Russian
INAUDIBL
] So this way for us is really important to have an independent financial system.
00:01:47
>> At the tech conference, Tolokonnikova said the real punk is to build institutions. But with so many business strategies off the table, it may take some less rock and roll methods to get there.