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Arts

Angry Birds maker bets nest egg on 3D movie

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Opening sequence

Arts

Angry Birds maker bets nest egg on 3D movie

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COMING UP:Angry Birds maker bets nest egg on 3D movie

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Transcript

00:00:00
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00:00:02
The makers behind Angry Birds hatching a plan. Moving from the smartphone to the big screen, gambling more than $70 million of their own money on a 3D movie version of the game to win back its fans.>> How you doing?>> Welcome.>> A big gamble by Finnish company Rovio Entertainment, according to Reuters Bureau Chief in Helsinki Yousei Rosendala.
00:00:23
>> Angry Birds game is of course was a huge success back in 2009 when it was launched. And it still remains the most downloaded paid application of all times. But the brand has waned ever since and the company recorded an annual loss last year, so this is a huge bet for the company to reignite this brand.
00:00:53
The game is a fight between birds and evil green pigs.>> Greeting from->> The movie going back to the beginning explaining what made the birds angry in the first place. A bold plan. Making a game from a movie a regular marketing move, but the other way around, much more unusual.
00:01:09
Lara Croft and Lego the exceptions. Rovio teaming up with Sony entertainment, premiering in the UK Friday and the US next week.>> The Angry Birds brand will be everywhere for some time during this launch, which is taking place gradually in different countries.>> Ready?>> Timings are important with film releases.
00:01:32
And they're saying no other animations are due out at the same time. Positive early reviews suggesting Rovio's gamble may pay off.>> It's time to get angry.>> Take that porkers. Aah!