>> Olympic gold doesn't seem to glitter enough for the best male golfers, the sport has managed to claw its way back into the games after more than a century but from Rory McIlroy to Jordan Spieth and Jason Day, the majority of the world's top ten players in the men's game are skipping out.
Excuses range from Zika to scheduling conflicts and of course family issues. But the real reason could be about the bottom line says Reuters' Liana Baker.>> Gary Player, one of these legendary golfers, part of the Big Three, is actually the South Africa captain for the golf team He has fought tooth and nail for years to get the golf back into the Olympics.
So he's criticizing this golf for saying they make enough money, they should give back, there is no real price pool for the Olympics. And he thinks golfers should set this aside and still go.>> But the top drivers may have their eye on another prize.>> The FedEx cup playoffs which are happening in the fall, there's a $10 million prize pool.
A lot of these players who've dropped out are in contention for that. On the other hand, the women's golfers are all going to the Olympics. They don't make as much money as the male golfers, so to them they could get a lot of benefit from the exposure of being in the Olympics.
>> The no show is another blow to the business of golf, which has struggled to find new star power like Tiger Woods, and attract younger people. Golf apparel and equipment sales have been slumping, and Adidas is scaling back golf investments, and dropping it's golf equipment brands including Taylor Made, Adams, and Ashworth, but there's always a silver lining.
Some golf officials say at least it will be a chance for lesser known players to get their name out. And if countries like China or India win a medal, it could spark more interest in new massive markets.