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Tech

Believe it! Facebook takes aim at clickbait

Opening sequence

Opening sequence

Tech

Believe it! Facebook takes aim at clickbait

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COMING UP:Believe it! Facebook takes aim at clickbait

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Transcript

00:00:01
>> Here's a story you have to see to believe, and that's exactly the kind of headline Facebook wants to nix to the extent that it can from the site. Execs announcing Thursday that the social network's newsfeed with show fewer clickbait headlines in the coming weeks, stories that promise the shocking and the priceless.
00:00:20
It's a play at beefing up its news creds at a time when 40% of American adults say they get news on Facebook. Reuters correspondant Yasmeen Abutaleb.>> Now they've actually built their own system where they can look for commonly used phrases and clickbait headlines. Or the way users interact with links.
00:00:40
And so they've actually got a way to classify them and to try to rank them that way.>> And by giving these articles what amounts to a grade, Facebook is aiming to push these stories lower in a user's feed. The company says that it gets thousands of complaints a day about clickbait.
00:00:57
It's tried to present itself as more transparent about how it shows news and posts since a news report in May that alleged liberal bias in its trending topics feature.