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Tech

Elite social network targets the 1%

Opening sequence

Opening sequence

Tech

Elite social network targets the 1%

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COMING UP:Elite social network targets the 1%

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Transcript

00:00:02
>> Check out the Marque, an exclusive social network aimed at the world's most successful people. It's not the first site to help connect high-flying execs. Netropolitan, known as Facebook for the rich, launched two years ago but failed after a couple of months. But the Marque, focused on connecting individuals in London, New York and Asia, is hoping it has a winning formula.
00:00:23
I'm Reuters correspondent Tory Joseph in Hong Kong with the Marque recently launch seeking Asia's A listers. The networking site is trying to distinguish itself from LinkedIn. Refining social networking away from the masses. Marque CEO Andrew Wessels says the keyword for success is selectivity.>> The average 23-year old is on 7 social media sites at the moment.
00:00:47
Of our first 100 members that we have on the Mark, 2 of them have Twitter accounts. The Marque is aimed at a very tiny use of basin, if we get to 20 or 30,000 members, will be happy with that.>> For a call thousand plus dollars a year, the Marque hosts exclusive events Connects their clients and even offers an online butler.
00:01:06
For the sites' overworked elite clientele who only want to connect with certain people, it maybe just the thing or it maybe too thin a profile, even for selected A listers surfing the Internet. In the tech world, where success equals going viral, the jury is still out on whether such an exclusive site can actually hit the Marque.