>> At the Olympics, the pinnacle in sports marketing, companies are falling over themselves for the spotlight. But the maker of Michael Phelps' swim cap, Aqua Sphere, might have preferred to skip the kind of publicity it got Tuesday, with a mishap that was shared countless times on social media.
Reuters' Liana Baker explains.>> Right before Phelps jumped in the water to win his 21st gold medal his swim cap ripped when he put it on. He panicked and turned to teammate Connor Dwyer, who lent him a swim cap that was Speedo. Which is Phelps' former sponsor.>> The Speedo cap was turned inside out for the competition, to hide the logo.
A virtual unknown in the business, Aqua Sphere scored Phelps' backing at this year's Olympics, after he left a years long partnership with Speedo. They make his MP branded swim gear line.>> They actually used a mold of his head to make this cap, which hits above the ear, so Phelps could hear the roar of the crowd.
>> So he has his fingerprints all over this cap, and, frankly it didn't look so good on TV that it just split, at this really important moment.>> An Aqua Sphere executive tells Reuters with the caps made of silicone, quote, those things do happen. If you're not deterred, you can buy your very own for the low price of $15.99.