>> Donald Trump may have quit the business world but his brand is going big in China. Beijing giving the initial green light to 38 trademarks linked to the US President, which would help protect his brand if the Trump organization expands there in the future. That's got critics crying foul over potential conflicts of interest.
Reuters' Adam Jordan is following the story in Shanghai.>> There is no evidence at that moment that any of these applications, these approvals, has been given any sort of preferential treatment here in China by government or by regulators. But what it has done is once again raised concern among some US lawmakers over this intersection between Trump's role as US president and his business empire.
Obviously it comes just at a time when Trump was winning the election and of course coming into office and starting in the White House early in 2017.>> Trump's legal team applied for the trademarks in April last year. They're mostly variations in English and Chinese on the name Donald Trump.
Covering in theory businesses from spas and massage parlors to golf clubs, hotels and even escort services. They've now got preliminary approvals and should be formally registered by June, a fairly common move for foreign companies buying up the China market.>> These are a small part of a much, much bigger list.
Thousands of pages long, tens of thousands of individual term applications from people and companies here in China as well as overseas. So in many ways, it's not necessarily unusual that we would see the particular batch all getting some sort of approval at the same time.>> It's not the first time Trump's business empire has looked for trademark protection in China.
The former business mogul won a single approval last month for Trump branded construction services after a ten year battle.