FIRST AIRED: March 1, 2017

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00:00:00
>> Summer music festivals. Multi-day extravaganzas that pull in more than 30 million people a year in the US alone. Now the folks who do stand up comedy want a piece of that action.>> Wait, what?>> Comedy Central announcing it's new Colossal Clusterfest, a three day summer festival that's a mash up of music and presumably big laughs.
00:00:24
To be headlined by someone you definitely won't see at Lollapalooza, Jerry Seinfeld.>> Yeah, I don't know what any of this is.>> Clusterfest also featuring comedians Kevin Hart, Sarah Silverman and the stars of Comedy Central's hit series, Broad City. As well as a special section devoted to the dudes from South Park.
00:00:43
>> Holy
BLEEP].>
Network president, Kent Alterman, explaining it's time outdoor festivals catch up with the broader tastes of their audiences.>> In the past, in my generation growing up, the biggest identifier of someone's personal identity was music and musicians. And, over the last decade or so, it's transitioned to comedy.
00:01:04
So if you ask someone from the millennial generation, what helps them sort of symbolize their identity more? Between school affiliations, sports affiliation, religion, music, comedy. Comedy is number one.>> But music will still play a part. With rapper Ice Cube and indie pop duo Tegan and Sara among the acts.
00:01:25
Festival dates are June 2nd through 4th in San Francisco. The only thing perhaps not so funny about it is the ticket price. Which runs from $200 to $600 a pop.>> See you at Clusterfest.