>> Nike in the cross hairs of China's yearly brand bashing rally on Wednesday night. An info mistake media show known as 315 skewering the sports brand for false advertising. Saying it misled customers over air cushions in its Hyperdunk basketball shoes. The Consumer Rights day special names and shames big firms for bad behavior.
And has taken aim at Apple and Volkswagen in the past, sending corporate PR teams scurrying to take evasive action. A quick Nike statement after the show confirmed the US sports brand sold 300 pairs of shoes last year with quote, an inaccurate product description stating the shoe contained airbags.
It apologized and offered refunds. The other big target was Japanese brand Muji, called out for allegedly selling food sourced from a part of Japan hit by radiation from the Fukushima disaster. The show also tries to snag domestic brands. Fake eye doctors scamming patients and breeders over medicating animals to make them grow faster.
The show draw hundreds of millions of viewers and it's also brought results and goodwill gestures from the brands that have been singled out in the past. Anything from free McDonald's apple pies to iPad giveaways. No word yet if sneaker loving Chinese can look forward to half price shoes next year.