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Business

Signs of strong sales for iPhone 7

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Opening sequence

Business

Signs of strong sales for iPhone 7

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COMING UP:Signs of strong sales for iPhone 7

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Transcript

00:00:00
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00:00:01
iPhone 7 and 7 Plus seeing strong pre-orders, even if it's missing an earphone jack. Sprint saying Tuesday that the first three days of pre-orders are nearly four times of what it was last year. And T-Mobile CEO tweeting iPhone 7 is the biggest iPhone pre order in T-Mobile history.
00:00:21
Reuters global tech editor Jonathan Weber.>> It's early days and I don't think these numbers really speak to what the ultimate numbers will be for this model of iPhone. I mean clearly you've got a promotion driven spike in the US. There's still Asia of course, which has very, very different dynamics.
00:00:41
And of course how long this sort of spike lasts once the loyalists who wanna upgrade. They sort of jump in for the promotion, but how long-lasting that'll be is hard to say.>> The promotion by the four biggest US carriers, bring in your iPhone 6 or 6S that are in good shape and get a free iPhone 7 with a two-year contract.
00:01:01
Some also offering to take the Samsung Galaxy S7. The news sending Apple stock soaring over 2%, while other tech stocks are far in the red Tuesday. But what's good for Apple could be taxing for the four carriers, which are faring worse than the overall market, Sprint down nearly 6%.
00:01:19
iPhone 7 was revealed last week to some criticism that it was mainly an incremental improvement rather than a revamp with wow effect. But the new phones are water resistant, have longer battery life, and a better camera. That and the promotions may just be what Apple needs to bring in the big sales.