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Business

Nintendo shares soar as Mario leaps to mobile

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Opening sequence

Business

Nintendo shares soar as Mario leaps to mobile

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COMING UP:Nintendo shares soar as Mario leaps to mobile

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Transcript

00:00:00
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APPLAUSE
>> Nintendo shares jumping high on bombshell news. Super Mario's set to make his smartphone debut in time for the Christmas holidays. The company's Japanese stock shooting up nearly 15% early on Thursday, after shares in Nintendo US rocketed by almost 30% the day before. Mario creator Shigeru Miyamoto was a surprise addition to Apple's iPhone 7 launch in California, announcing that Super Mario Run will be available on the The app store from December.
00:00:29
It's the latest signal that Nintendo is truly turning a corner, after decades of keeping its characters locked to its own consoles. The company hopes Mario will be the next mobile blockbuster after the global success of Pokemon Go, which Nintendo helped produce alongside developer Niantic. Speaking of Niantic, CEO John Henke also took the stage on Wednesday, announcing that Pokemon Go will soon be available on the Apple Watch, and that the game has also been downloaded 500 million times.
00:00:57
Now that Nintendo's broken the seal with Mario and Pokemon, gamers and analysts are eager to see what could be next. Speculation swirling that more classic hits like Donkey Kong and The Legend of Zelda can soon make the jump into mobile.