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Replay Program

Oddly Enough

Underground beer gets to the bottle faster

Opening sequence

Opening sequence

Oddly Enough

Underground beer gets to the bottle faster

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COMING UP:Underground beer gets to the bottle faster

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Transcript

00:00:00
>> Belgian Brewery has gone underground to solve a workflow issue piping its beer to the bottling plant. This was the scene several times a day at the Half Moon Brewery in medieval Bruges, choking the narrow streets in the World Heritage Site.>> We have up to four to five of these tanker trucks a day, sometimes.
00:00:19
And that's really becoming difficult for environmental reasons, but also just in general deliverability of the, in their center of Bruges, is sometimes threatened through that.>> They've been brewing here for nearly 600 years, so didn't want to relocate out of town. A eureka moment solving their traffic problem.
00:00:40
>> Actually, I was seeing some construction workers who are building other pipelines for utilities, drinking water, or cables for data, data exchangements. And as I was speaking with these guys, I was realizing that, in fact, building a beer pipeline would be feasible, and was actually something that was not just a dream, that would be possible.
00:01:09
Crowdfunding raising 10% of the cost, paying investors in beer. A bottle a day for life for 7,500 euros. A bottle whose contents have not seen the inside of tanker or helped create congestion. So when traffic is clogging up your city center, for once, it seems alcohol is a solution, after all.