>> For years the mixed martial arts league known as Ultimate Fighting Championship struggled with respectability. Its brutal cage matches called human cockfights by Senator John McCain and once banned in some states, including New York. But nothing screams legitimacy like a $4 billion pay day. Which is exactly what owners and brothers, Frank and Lorenzo Fertitta, will get with their sale of UFC to a group of investors led by talent agency WME IMG.
>> The price tag alone for UFC is really wild. The private equity firms are paying over $4 billion for this asset which the owners paid only 2 million for several years ago. So this really shows you how UFC's exploded over the past 20 years. It started as a niche sport for a couple mixed martial arts enthusiasts, now it’s a global brand.
>> Making marquee names out of fighter Chuck Modell, Connell McGregor and Rhonda Rousey. Whose endorsement and movie deals are coincidentally handled by WME. UFC who's mammoth three-day multi fight UFC 200 just wrapped over the weekend, makes most of its money through Pay Per View and Streaming Service. With Lorenzo Fertitta telling CNN the league grossed a record $600 million in revenues last year.