>> Black Friday in July. That's the pitch behind Tuesday's Amazon Prime Day, the online behemoth's much-hyped day of discounts on everything from TVs to compression socks. But here's the rub. The sale is only for those with Prime membership. That's Amazon's $100 a year plan with free 2-day shipping and access to its streaming music and video service.
So either pony up for Prime or hop over to one of Amazon's rivals. They'll happily take your money too. I'm Lisa Bernhard in New York. Best Buy throwing it back at Amazon's face, saying it's got deals for everybody, no membership plan needed. Wal-Mart too countering with its own free shipping offer Tuesday, there's also Penney Palooza at J.C. Penney, and Macy's is screaming Black Friday-like bargains.
So how will Tuesday's retail scramble shake out? If last year is any indication, Amazon may still win out. Its first Prime Day in 2015 sold over 34 million items. That's bigger than any of its Black Friday sales. Amazon's dominance rocketing its stock price this year. Shares on Tuesday hitting their third consecutive day of all-time highs.
Still, Amazon Prime Day did not go off without a hitch. Some early morning customers tweeting the hashtag, Prime Day Fail, after having trouble adding items to their carts. Something Amazon says it has since fixed.