These are coconut, there's a hemp milk. Turmeric.>> Jamie is a vegan milkman in London. Out for delivery in this 70-year-old traditional milk truck. That means, obviously, these didn't come from a cow or any animal from that matter. He makes alternative milks. Almond, soy, oat, pistachio, whether it's for the environment, animal welfare or health reasons, they've never been more popular.
>> We are just at the beginning, really, in terms of sort of the plant-based movement and where it's all going. I think one in eight people in the UK now. Sort of adopting more of a plant-based lifestyle.>> Jamie's delivery service maybe niche, but alt milk has gone mainstream.
Starbucks has caught on, your local coffee shop may have, too. In London, adverts for this oat milk are everywhere. Reading, it's like milk but made for humans. Swedish company Oatly, calls this the post milk generation.>> A competitor, Rude Health says sales of their dairy free range is growing 44% year-on-year.
Oatly expects its sales to be up 58% this year, and in the UK that figures a 100. So are we falling out of love with dairy?>> I don't think it's fad in as much as trying to save the planet is a fad. I think people have now switched on to the fact that we are severely sort of in trouble.
This is where the magic happens.>> It certainly not a cost-cutting exercise. Most alt milks are typically four times the price of dairy. Whether they end up being a fleeting fad or not, the dairy milk dip has been happening for decades. People in the US are drinking 25% less than in 2000, and 40% less than the mid-70s.
Having said that, they're also eating over 200% more cheese and yogurt since then too, suggesting compassion for cows is pretty limited.