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>> Apple released it's iPhone XS series in China today with the difference. These phones come with a special feature. They're designed to run two sim cards at once. And they're sold only on the main land or in Hong Kong. It's the first the American tech giant has released a phone timely for a specific market.
Reuters Cate Cadell was at the launch in Beijing and she explains why Apple is making the extra effort.>> In China, roaming charges are different between different cities. So sometimes people will like to have a SIM card from their hometown and then a SIM card where they work in the city.
So this is a really unique feature in China and Hong Kong. And it's also another way that Apple is trying to flash out their iPhone for the Chinese consumers. We've seen in the past with iPhone 7 that if they don't have enough flashy features in the Chinese market Chinese consumers will think they're a little bit nah.
So having unique features like this is a really big draw in the Chinese market.>> And there's a lot at stake here. China's the world's largest smartphone market, but over the past year Apple sales here have slowed. A special phone just for China may just help push things in the other direction.
One customer at least was sold.>>
> I've been using iPhone X but I've gone to the XS Max because of the dual sim cards and bigger screen. I feel like these features were just a strategy by Tim Cook, but he sold me.>> Apple has another reason to keep Chinese consumers on side.
The escalating trade war between Beijing and Washington.>> So Apple is one of the only big foreign tech firms that has access to the Chinese market. So maintaining a large market share here and making sure that they can continue to do business here, it's really important in mid of the trade tensions.
>> It's a strategy that might be working despite the higher cost of the new iPhone models, some in China were already complaining stores were running low on pre-sales stock.