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World

Turkey hopes soap opera can woo Arab tourists

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World

Turkey hopes soap opera can woo Arab tourists

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00:00:02
>> A new Turkish drama hits the airwaves, but this soap opera is aimed at more than just family viewing. Producers hope the seaside drama will help turn around Turkey's failing tourism industry. Big House stars the real life owner of a travel agency, who part funded the show. Satar Ali Abet hopes it will help lure travellers from the Arab world.
00:00:23
Amid escalating violence across the country, security concerns have been weighing on the holiday trade. In April, Turkey's tourist arrivals saw the biggest drop in 17 years with hotel occupancy down 70%, and local businesses and tourist towns are feeling the strain.>> Daily trading used to be free formally in euros.
00:00:43
However, this year, it's down to 500,000 euros. Many of us are in debt, and it's hard to for us to survive.>> And the situation is likely to worsen. On Tuesday, a car bomb ripped through a police bus in Istanbul's main tourist district, killing 11 people.
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st a day later, Kurdish militants targeted a police station in southeast Turkey, the latest in a series of attacks after peace talks with the state collapsed.
00:01:09
Many hotels fearing a new wave of cancellations following the attacks, others complaining there weren't any reservations to cancel in the first place. Now they're hoping that a TV sensation will bring tourists back.