FIRST AIRED: December 1, 2016

Nice work! Enjoy the show!

×

You’re busy. We get it.

Stay on top of the news with our Editor’s Picks newsletter.

US Edition
Intl. Edition
Unsubscribe at any time. One click, it’s gone.

Thanks for signing up!

We've got more news

Get our editor’s daily email summary of what’s going on in the world.

US Edition
Intl. Edition
Replay Program

Business

Brietbart.com calls for Kellogg boycott in ad fight

Opening sequence

Opening sequence

Business

Brietbart.com calls for Kellogg boycott in ad fight

0:00
16:41
More Info

COMING UP:Brietbart.com calls for Kellogg boycott in ad fight

×

Transcript

00:00:01
>> It's an all out food fight between Americas top cereal maker Kellogg and Breitbart news, a website known for rejecting main stream politics and embracing white supremacy, and anti-semetic ideology. Breitbart telling its readers to boycott Kellogg's products with the twitter hashtag DumpKelloggs, and by signing a petition. The spat sparked when Kellogg's, the maker of breakfast favorites such as Corn Flakes and Eggo Waffles, took the decision to pull all advertising off the website.
00:00:30
I'm Reuter's reporter Conway Gittens in New York. A Kellogg company spokesperson told me the decision had nothing to do with politics but that Breitbart.com does not share the Kellogg company values. Breitbart striking back by telling readers that Kellogg is the one engaging in quote, an act of discrimination and intense prejudice.
00:00:52
Urging the site's self-described 45 million loyal readers to stop eating Kellogg's food. And using its homepage to bash Kellogg with stories like Amnesty International blasts Kellogg's for child labor. Judging from the numbers on the petitions website though, the response has so far been muted. Breitbart.com has gained mainstream attention after its former chief, Steve Bannon was tapped as an adviser to the incoming Trump administration, following his role in Trump's White House campaign.