>> Facebook admitting Friday it gave advertisers a way to decide which ethnic groups can or cannot see their ads and says it is now scaling back the marketing program, dubbed Ethnic Affinity. Reuters Tech Editor Jonathan Webber says, there's nothing generally wrong with ad targeting. But in this instance, there is.
>> If you were a person who tended to click on post that were associated say with African Americans or with Latinos or with another ethnic group, then you would be kinda group them to that ethnic affinity. The issue that they got into and that was exposed by an article in ProPublica is that advertisers were using these.
In some housing advertisements, and lending, and specifically housing, lending, and employment, are areas that are regulated, and discriminatory advertising is actually legally prohibited.>> Politicians and civil rights leaders quickly jumping on the social network, fearing advertisers might start using Facebook to discriminate against groups that have been historically hurt by such practices.
But that's not the only backlash it's trying to fend off.>> So certainly Facebook is under a lot of scrutiny at the moment. With the election, a lot of people feel that the proliferation of fake news and virulent pro-Trump content on Facebook help lead to the election of Trump.
Mark Zuckerberg made comments on Thursday, where he said clearly, he thought it was nonsense to say that Facebook had somehow tipped the election to Trump. But they're certainly under a lot of scrutiny.>> Facebook reaches 1.2 billion people worldwide everyday, and is scooping up troves of personal data in the process, making it a powerful force for advertisers, but also a concern to privacy advocates.
With Friday's decision to implement new tools to automatically prevent any discriminatory housing, lending, or employment advertising from hitting your news feed, Facebook is hoping to at least quiet some of that worry.