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Business

New Balance tries to quiet its Trump controversy

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Opening sequence

Business

New Balance tries to quiet its Trump controversy

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COMING UP:New Balance tries to quiet its Trump controversy

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Transcript

00:00:00
>> New Balance may have put its foot in its mouth this week with a tweet saying that the election of Donald Trump represented a, quote, move in the right direction. Twitter users erupting in protest, sharing images of them trashing New Balance sneakers, even lighting them on fire. Now the Boston-based shoe company is in damage control.
00:00:18
Reuters advertising and marketing reporter, Tim Baysinger.>> But whenever a brand inserts themself into politics, especially a presidential election, especially this one that was so emotional for so many people, it's always gonna cause backlash from one side.>> The company later explained it didn't intend for a broad endorsement of the President-elect.
00:00:35
But rather support of just one issue, the Trans-Pacific Partnership trade deal. New Balance boast made in the USA sneakers and views the far-reaching trade agreement as bad for business, something with which President-elect Trump agrees. Still, just because a company goes political, doesn't mean sales will slump. Just ask Chik-fil-A.
00:00:54
The fast food chain saw sales soar 12% in 2012, after its CEO publicly opposed same-sex marriage.