>> Got a few hours and 130 bucks to spare? Then you can be a proud owner of Spectacles, Snapchat's new sunglasses that come with a built in camera. These Spectacles vending machines popping up Monday, a stone's throw from Apple's flagship store in New York city. Snap Inc execs hope they'll service proof, the messaging company that's hooked millions of millennials, is growing up.
Reuters correspondent, Heather Somerville, says that's key, as the newly rebranded Snap Inc prepares for a colossus IPO early next year.>> Snap is now telling investors, their current investors and future investors, they are a diversified company. Not just with the messaging app, but now with hardware, and many other products to come.
>> If the Spectacles concept sounds familiar, that's because another tech giant tried it a few years ago. Google Glass was hardly a hit, but the roll out to consumers couldn't be more different, and that's seems to be how Snap Inc CEO Evan Spiegel wants it.>> While Google Glass was given only to initially very wealthy, high power executives and then to a handful other people to get their hands on them.
Spectacles are being released to the public, and this really corky, odd, big yellow vending machines, and then Spiegel has called them a toy. Use it at barbecues, use it at beach parties.>> While Google Glass users try to avoid being labeled as Glassholes for the potential invasions of privacy the device pose.
Spectacles pose to Snapchat where content disappears. The buzz Snap executives were banking on is working so far. eBay is already becoming the place to get Spectacles when the machines ran out with a minor mark-up.