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taco bell and pizza hut announcer ditching artificial ingredients and will phase out fake coloring and flavoring by the end of the year i means taco bell started using actual black pepper instead of a synthetic black pepper flavor and no more neon yellow nacho cheese , the move comes at a time when americans are more health conscious and wary of processed foods , we're gradually starting to move away from artificial , spurred in part by companies like chipotle to make using quality ingredients a priority , talk about said on tuesday planter place some additives such as trans fats in foods with natural alternatives by the end of the year and remove additives and artificial preservatives quote where possible by the end of twenty seven to