>> Help, he needs somebody. It's been a Hard Day's Night. Enter your shameless Beatles pun here. David Cameron's Magical Mystery Tour to find off Brexit has taken him London's Abbey Road Studios. Apart from being one for the photo album it's because 300 musicians, actors, and writers have penned an open letter for the UK to stay in the EU.
Music to his ears.>> Voting to stay in Europe is a vote for a kind of idealism. And that somehow has been eclipsed by various isolationist arguments.>> The Remain camp's conductor in chief, Cameron, may need all the star power he can get. A recent online opinion poll from TNS had the Brexiteers ahead by 3%.
Others put the numbers differently with the overall picture looking too close to call, but he still needs to be careful about who he puts out on the stump. Reuters' UK bureau chief, Guy Focalbridge, has been speaking to Matthew Elliot, the head of the Leaf Camp, about their campaign strategy.
>> What he's saying is basically that anger at the establishment, at the entrenched elites and discontent at some of the interventions by world leaders could well push British voters to choose the exit on June the 23rd.>> For both sides, the need to get their message across couldn't be higher.
With under five weeks until the UK goes to the polls, David Cameron knows if he gets it wrong, this could be his Swan Song.