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World

A South Korean ice cream to fight hangovers

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Opening sequence

World

A South Korean ice cream to fight hangovers

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COMING UP:A South Korean ice cream to fight hangovers

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00:00:00
>>
FOREIGN]
and other types of alcohols is involved. South Koreans have the highest per capita alcohol consumption rate in the Asia-Pacific region, so user products for hangovers is actually quite common.
00:00:21
As Reuters Ji Hun Kang reports, it's a brand new product with its roots in ancient tradition.>> This ice cream bar contains extract from the oriental raisin tree, which has been used since at least the 17th century as a cure for a hangover. Drinking is a dominant part of the South Korean business culture.
00:00:38
A lot of company employees go out frequently with their coworkers for drinking even on weekdays and a lot of heavy, heavy drinking with
00:01:00
>> Peddling supposed hangover cures is big business in South Korea worth a $125 million a year. And if these products worth they might even help the economy. And official study found them in 2013, drinking cost the country $8 billion and lost productivity, hospitalizations, and early death. These herbal drinks fly off shelves in the morning but they aren't exactly palatable.
00:01:22
That's for Gyeongju-bar hopes to stands out.>> I just had the product and it is actually quite yummy. So, I feel that a lot of people will buy it just for its taste.>> The popsicle have just hit the shelves and they're only available in the convenient store chain that makes them.
00:01:37
If the booze stats are anything to go by, employees are gonna need to keep their refrigerator stocked.