It is quite striking and hence why one of our big recommendations is for a massive global awareness campaign. How few people are even aware that there is a problem called antimicrobial resistance. We need to grow the role of so-called diagnostics, state of the art technology, in order to help you and I and everybody that's watching this and all of the seven billion people around the world.
Stop treating antibiotics like sweets. And we have some very specific recommendations about that. Thirdly, in agriculture, we also need to stop treating them like sweets.