>> Is the e-cigarette craze finally flaming out? After a decade of surging popularity, sales of e-cigarettes and other vaping products dropped in the first quarter of 2016, and a new Reuters/Ipsos poll sheds some light on why. Reuter's Jilian Mincer.>> What's interesting this year is that people are really much more concerned about about the safety of the devices.
Fewer people think it's gonna help them quit smoking. Fewer people think they're safer than combustible cigarettes.>> In fact, nearly half of those who quit vaping went back to conventional cigarette use. The stagnant sales growth hitting the smaller e-cigarette brands, who've lost market share to big tobacco companies with electronic devices of their own.
And whose deep pockets make it easier to comply with new FDA regulations. Such as testing and submitting products for approval. And while the medical community is deeply divided on the safety of vaping, many are worried about the one sector for whom it's still on the rise, teenagers. Despite a recent ban on marketing and selling e-cigarettes to minors.
>> E-cigarettes literally come in thousands of flavors, everything from bacon to bubble gum, cotton candy to cookies. And that's very appealing for teens. And we have seen, for decades in the Unites States, combustible cigarette rates drop. We are seeing teen use of e-cigarettes really increase. It tripled last year.
So there are many in the medical profession who are very concerned that this will be the gateway for tobacco use in the next generation. And set up a potential win-win for big tobacco.