>> Bringing the single market to the digital world. That's how the European Commission describes Wednesday's proposed update to its streaming law. The 28 nation block wants streaming services to save at least 20% of their catalog for local content. That means streaming giants Netflix and Amazon may have to rethink their European strategy, or does it?
Actually as of this month 21% of Netflix's content are European works. Digging that box with a new show Marseille, a French House of Cards, starring Gérard Depardieu. And with The Crown, a new series of Queen Elizabeth the second premiering in November. And even Amazon has little to worry.
Their Prime subscription only working in the UK and Germany, and they're already investing big in the Top Gear spinoff, The Grand Tour. So who needs to worry? Smaller services like Crunchyroll, a Japanese anime site, are considered exceptions for having a low turnover. So medium sized companies like Hulu or Slink are really the ones who will have to make a change if they ever want to cross the Atlantic.
Because according the the European Commission, the way we watch TV may have changed, but our values won't.