FIRST AIRED: February 1, 2018

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00:00:00
>> Formula 1's so-called grid girls are no more. For decades, the scantily dressed women have paraded before races, and stood holding the drivers' name boards. But the practice has come under increasing criticism, which only sharpened after a year of scandals in the showbiz world. Now Formula 1 says that using female models no longer reflects its brand values.
00:00:23
The sport is now owned by US firm Liberty Media, which says it wants the pre-race to focus more on entertainment. Formula 1 hasn't had a woman race driver on the starting grid since the 1970s. Behind the scenes, though, it has women who work as engineers, mechanics, and in media and marketing teams.
00:00:42
But when the new season kicks off in March, the grid girls will be notable by their absence.