FIRST AIRED: February 2, 2018

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Transcript

00:00:00
>>
MUSIC]
00:00:02
>> Their strategy for this year's Super Bowl ads, be funny.
00:00:05
00:00:08
>> Be famous, and be ferociously apolitical.
00:00:11
00:00:13
>> Amid a fractured nation and a politically charged NFL season, Super Bowl advertisers are running a reverse, avoiding divisive issues and aiming to bring us together through broad humor.
NOISE]>>
With the brouhaha over players kneeling during the National Anthem contributing to the NFL's 10% ratings drop, say media experts, brands have hired big names to land punchlines, not political points.
00:00:39
>> Nobody wants to hit me, I'm the luckiest.
SOUND]>>
Advertisers are paying an average of $5 million for 30-second spots.
SOUND] P
us the cost of hiring folks like Danny DeVito and Keanu Reeves.>> Should I make a square space website for it? Yes, a very good website.
00:00:58
>> With an audience of 100 million people, even Amazon's Alexa is trying her hand at comedy.>> In Austin, it's 60 degrees with
COUGH].>
Alexa?>> As the CEO Jeff Bezos.>> Alexa lost her voice? How is that even possible?>> No word on how much he got paid.
00:01:18
>> And you're sure this is gonna work?