Reuters TV

A premium mobile viewing experience

Reuters TV is a uniquely powerful environment for showcasing vivid brand narratives to inspire your target audience.
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Reach your audience at their most engaged

The seamless integration of content across Reuters TV gives you the opportunity to reach your audience in a new and innovative way, using a modern platform built to retain interest.

Reach your audience at their most engaged moments while they are viewing a news show that’s personalized for them—whenever they want, and wherever they are.

Your campaign will begin quickly and simply. Reuters TV manages all of the encoding and hosting to ensure a seamless, beautiful viewing experience. Your impressions are guaranteed.

Beautifully
integrated

Commercials are gracefully integrated into news shows without buffering.

5%

Low ad load

5% of viewing time is dedicated to ads, compared with 25% on traditional TV.

Single-ad
commercial breaks

Your brand will be front and center in it’s own dedicated commercial break.

Non-skippable

Non-skippable commercial breaks guarantee your brand messages will be seen.

Specs

Deliverables

  • 15 second video creative, ProRes or H.264
  • 3rd Party Tracking Tags (if applicable)

File Formats

  • Quicktime movie (.mov)
  • MPEG-4 (.mp4)

Frame Rate

  • 29.97
  • Constant frame rate only

Size

  • 1920x1080
  • 16:9 aspect ratio (4:3 and anamorphic formats are possible, but discouraged; 3:2 aspect ratio is not accepted)

Metrics Available

  • Impressions
  • Completion Rate
  • Time Spent Viewing

Audio

  • AAC Audio
  • 16 bit
  • 48 kHz sample rate
  • Audio is required

General Notes

  • Please note we cannot accept multiple spots to form a single commercial. Each commercial should stand alone and represent one brand.

Leaders Slates

  • Video must be submitted without leaders (i.e slates, countdowns).
  • If assets are delivered with leaders, Reuters TV will edit them and a Production Fee will be added to the final invoice.

Codec

  • H.264, profile high
  • Interlaced video is not accepted; progressive only
  • Please make content progressive using adaptive de-interlace with no frame blending
  • Either variable or constant bitrate is OK, minimum of 5 Mbps, maximum of 15 Mbps, with 10 Mbps the target

Length

  • Normal Video Creative: 15 seconds.

Hosting

  • Hosted by Reuters TV