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>> Buyers of the Tesla Model 3 hope this will soon be their reality. Tesla Friday handing over the keys to the first 30 owners of the more affordably priced electric car. Those buyers are employees. The car maker betting a $35,000 base price tag will give its popular but so far pricey electric models more of a mass market appeal.
CEO Elon Musk revealing over a half a million customers have plunked down a deposit and are waiting to get their hands on the new car. The demand so large the charismatic salesman in chief admitting his company is facing quote at least six months of manufacturing hell. This has to go right for Musk.
The roll out of the Model 3 is the biggest test of his strategy to turn Tesla into a profitable mass market electric car maker. Tesla has to avoid the production delays and quality issues that marred launches of its two previous models. Any new buyers already not expected to get their hands on these wheels until the end of next year.