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>> Don't forget to smise.>> What was once unthinkable in the TV industry may soon become the norm. An increasing number of cable companies embracing rival Netflix by including the streaming service on their set-top boxes. Reuters Los Angeles correspondent Lisa Richwine has the story.>> The thinking is that it will help both sides.
It will help Netflix get more subscribers and also help the cable companies keep their customers happy and keep them from becoming cord cutters.>> Soon to bring Netflix into the fold, Charter Communications the country's third largest cable operator. It follows number one Comcast and several smaller rivals who already include Netflix as a claimed offerings on their set top boxes.
RCN customers with TiVo boxes see the Netflix app in their on screen line up. Those who are not already subscribers, can sign up on the spot, starting with the one month free trial. More then 80% convert to paying customers, the company says, allowing Netflix to reach more users as its US market matures.
One trade off is that Netflix allows the cable companies to take a small percentage of its customer subscriber fees.>> One nation.>> French cable operator Altice, taking its Netflix integration even further. Offering Netflix in France as an actual channel bundled like any other, such as HBO or Showtime.
A deal it hopes to extend soon to the US.