>> We were all a start-up once, an aspirational message on the wall of Le Village, a start-up pub in Paris. And one that fits with the city's ambitions to become a center for Fintech. That is Reuters Jermima Kelly explains, the city has some obstacles to overcome.>> Paris has been a center for the traditional world of finance for a long time.
But is now trying to become a center for FinTech or Financial Technology as well. But start-ups here say that they've been held back by a lack of funding compared with start-ups in for example America or London. And they also say that they've suffered from an image problem.>> But this guy is hoping to change all that.
Newly elected President Emmanuel Macron inaugurating station F last month. At 34,000 square meters, it's the biggest start-up incubator in the world.>>
> Transform our country, shake it up, make it change because you also are the actors of this change. You have the responsibility at least as much as I.
>> And the investment banker turned president is putting his money where his mouth is, pledging 10 billion Euros to an innovation fund. It's an approach that's giving confidence to France's FinTech entrepreneurs.>> It's kind of like the planets seem to be aligned, they are really right now in France the economy is getting back on track.
Things are accelerating and I think our new president is bringing a lot of trust.>> But the months ahead will also need to see changes if Paris is to challenge London. With it's international status, finance and technology prowess and low touch regulation forFinTech dominance. Despite Paris' efforts to lure business from a post-Brexit Britain
>> Welcome back to Europe, welcome to Paris region.>> There has been no signs yet that any London based FinTech businesses are planning to locate to the French capital.