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>> Google parent company Alphabet handily beating revenue estimates in the second quarter, reporting strong ad sales Monday. But shares taking a tumble after the close. Thanks to Google's record $2.7 billion antitrust fine taking a big bite out of profits. European Union regulators, slapping the tech giant with the charge last month for favoring its own shopping service in its search engine results.
Reuters' tech correspondent, Dave Ingram.>> They did take a one time charge, they hope it's a one time charge with the EU anti-trust record fine of $2.7 billion. They decided to take that as a charge, the whole thing in the second quarter. So that was a hit that they took now, but they say, if not for that charge, they would have destroyed last year's numbers for this quarter.
>> Another potential blemish, the companies cost per click The amount advertisers pay for each time a user clicks on a Google served ad. That number dropping 23%, much more than the 15% Wall Street had expected.>> There is one hesitation in the cost per click number that some people have pointed to as a possible negative for the company going forward, that the cost per click went down.
Which theoretically could mean that advertisers are paying less To Alphabet to Google, but the way the business model works, as well, is that the number of clicks in theory is going up. So even as the price goes down, in theory, Google is selling a lot more of that product.
>> One key aspect of the business still a question mark. Alphabet declining to break out YouTube's revenue, something many investors were hoping to learn about, as the site races against main rival, Facebook, in both user and original scripted content.