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>> Discovery is acquiring Scripps Networks for $11.9 billion in a deal expected to boost the combined company's negotiating leverage. Reuter's Correspondent Jessica Toonkel.>> Combining together, they actually are gonna own five of the top ten women's networks. They're going to have 20% viewership of women in primetime, so that could be pretty attractive both to advertisers as well as to paid TV partners.
>> The acquisition brings together Scripps' largely female audience of lifestyle channels such as HGTV, Travel Channel, and Food Network with Discovery's Animal Planet and Discovery Channel, which primarily has male viewers.>> However, it doesn't change the long-term media landscape, where you're seeing a lot of pressure on both the cable and satellite companies, in terms of subscribers continue to decline.
And advertising is declining and ratings are declining. So, as more viewers are going online or going to Netflix to watch their favorite shows, that's still happening, right? So, what happens to combined Discovery/Scripps is a question a lot of analysts are asking.>> Discovery tried unsuccessfully twice before to buy Scripps, the deal still requires regulatory and shareholder approvals.