Untapped talent in Pakistan has finally found a voice. Years of Taliban militant attacks and gang violence has held back local musicians like these from following their dreams. But now Patari, a music streaming app startup is making them come true through a project called Tabeer. Pairing established artists with undiscovered musicians from humble backgrounds to make six songs and music videos.
Nazar Gill is a sweeper from Islamabad whose Christian minority community faces hardship in Pakistan. He knocked on the door of Patari's COO and asked to sing a song and got the opportunity of a lifetime.>> I thought of Nazar Gill and I thought of people like him who come across art media, social media so regularly, and are never given a platform.
And we thought why don't we seek out such voices from across Pakistan, pair them up with contemporary musicians, and give them a chance to shin.>> The sole female artist on Tabeer, Malala Gul, got her start in Peshawar, a city badly hit by Taliban led violence. Rap group Cliori Underground writes about gang wars and Karachi's most dangerous neighborhood.
Their founder compares their music to the lyrics of American rapper, Tupac Shakur. The Tabeer videos are available across social media and the company's app. Patari says they've already been viewed over a million times.