>> President Donald Trump under fire Wednesday for taking the rare step of using the office of the President to publicly chastise a company for a business deal with a family member. Trump going after after Nordstrom, a week after the high end department store dropped his daughter Ivanka's brand, tweeting, my daughter Ivanka has been treated so unfairly by @Nordstrom.
She is a great person, always pushing me to do the right thing! Terrible. Critics already upset over what they see as Trumps various conflicts of business interests are outraged that Trump would use the Whitehouse to speak about his daughter's business. Whitehouse spokesman Sean Spicer tried to blame politics for Nordstrom's decision.
>> He ran for president, he won. He's leading this country. And I think for people to take out their concern about his actions or his executive orders on member's of his family, he has every right to stand up for his family and applaud their business activities, their success.
>> But that account, totally goes against the rationale Nordstrom gave in a statement last week. Citing Ivanka's brand wasn't selling well, and it was for that reason, it was being dropped. Unlike other targets of Trump's tweets, shares of Nordstrom actually surged to a session high, after an initial dip.
Nordstrom isn't the only retailer to drop Ivanka. Reports say Neiman Marcus has decided to stop selling her jewelry line on its website and TJ Maxx along with sister retailer Marshalls are both pulling her stuff off store floors as well. The performance of Ivanka's merchandise comes at the same time as an ongoing Twitter boycott campaign called #grabyourwallet, which encourages shoppers to shun any products tied to President Trump, his family, or his donors.