FIRST AIRED: February 10, 2017

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00:00:00
>> I understand things. I comprehend very well.>> As more and more companies are forced to draw lines in the sand over how they will or won't work with President Trump, a backlash within Under Armour is roiling in the company. CEO Kevin Plank expressed support for Trump on CNBC saying, quote, to have such a pro-business president is something that is a real asset to this country.
00:00:19
Many of the brand's top athletes now hitting back. NBA star, Stephen Curry, on Wednesday condemning the CEO's comments. Professional ballet dancer, Misty Copeland saying she strongly disagreed with Plank's assessment. And Dwayne, The Rock, Johnson saying the comments were, quote, divisive and lacking in perspective. Plank's comments immediately drew backlash on social media with many using hashtags #boycottunderarmour and #GrabYourWallet to promote a campaign against pro-Trump companies.
00:00:46
Under Armour has since released a statement saying Plank's comments were in regard to Trump's business policies, not his social viewpoints. Under Armour joins a slew of companies struggling to figure out a way to deal with such a polarizing American leader. Uber CEO quit the President's Business Advisory Board after thousands deleted the app because the ride-sharing company bungled its initial response to the immigration ban.
00:01:09
And major retailers are pulling Ivanka Trump's brand from shelves this week as well.