>> China is keeping its cool in the middle of a deadly bird flu outbreak. Four years ago, the disease sparked nationwide panic after killing three dozen people. This winter, over 100 people have died from the new H7N9 strain. But few birds have been slaughtered, there are no trademark masks on the streets, and there's little sign of any reaction at all.
Reuters' Adam Jourdan's been asking around to see why.>> We've spoken to people in different parts of the country who asked as well, is this just a hoax? But people honestly weren't really aware that there was this outbreak that had led to 100 deaths, 79 in January alone.
What this suggests is that one, people are more used to this. The media is not responding in the same way because they've seen it before. But it's also possible, and we've heard some experts cite that, perhaps, the media has decided to take a quire to respond to this in order to avoid stoking that same sense of panic which we saw four years ago.
>> Beijing didn't even release death statistics for the winter outbreak until last week. That and much better public health know-how has kept a lid on any negative hype.>> People realize now a lot better than they did, perhaps, four years ago. That you really have to be in close proximity to these birds, to poultry, in these wet markets which have been closed down, in farms, rather than just eating or buying a bucket of chicken, which is shown to be pretty much safe.
>> H7N9 seems to have a low rate of jumping to humans and there's been no major spread between people recorded so far. Though the World Health Organization says it's impossible to rule out. But since this deadly strain shows little to no symptoms, with so few reported cases in birds, animal health experts tell Reuters that the large number of human infections means the spread of the virus could be the highest on record.