FIRST AIRED: February 16, 2017

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00:00:00
>> As I call it the fake media.>> That is literally the epitome of fake news.>> It turned out that that was fake news.>> This may sound like an accusation, but for newspapers, it's turning into a rallying cry and a boon for business, says Reuters media correspondent, Jessica Tunkle.
00:00:18
>> A handful of publications, The New York Times, The Wall Street Journal, Financial Times have seen a bump in digital subscribers since Trump was elected. They are now taking that Zeitgeist and using it in their advertising campaigns. They are trying to take advantage of this debate and say, if you want accuracy and truth, if you're worried about fake news, this is what you should be reading.
00:00:39
>> And news consumers are responding. Despite repeated Trump tweets and taunts describing it as failing, the New York Times saw a record number of new online subscribers last quarter. The Wall Street Journal enjoyed a 12% jump and Ganette's USA Today network of newspapers saw a whopping 26% surge.
00:01:00
But this bump has its limits. While more eyeballs usually means more advertising revenue to follow in this politically charged environment with boycotts quickly called on both sides, advertisers are being careful.>> Advertisers have told me that they're looking for places that aren't fake news. The one caveat here is they are also worried about putting ads where that might be due that's being aligned on one side of the political spectrum versus the other.
00:01:28
And that's gonna be a challenge, I think, for newspapers like The New York Times or the Wall Street Journal>> Newspapers are working hard to sign up more paying online subscribers to soften the blow of advertising dollars that are still flowing online. And it's not just printed join the Trump bump, cable news, especially Fox News and CNN, are both seeing viewership numbers stay strong after the election.