FIRST AIRED: February 4, 2017

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Transcript

00:00:00
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00:00:01
At Men's Fashion Week in New York this year, the venues for the shows are becoming as important as the actual clothes in them. Many designers are skipping the usual runway locations, and are showing their work at extravagant and offbeat places. I'm for Reuters at the Samuelson Show for Fashion Week.
00:00:22
This show is at the Standard Hotel, one of the most happening hotels in New York, and if the clothes are not enough to blow you away, there's an Olympic figure skater and all the models are on ice. Samuelson, a high-end Canadian menswear brand around since the 1920s, presented for the first time at New York Fashion Week.
00:00:42
>> The venue is important because, again, we're showing this ice fabric, ice wool, and ice cashmere. To do a traditional runway, you'd lose the feeling of the performance, and you'd lose the specialty of these fabrics, these exotic cashmeres and superfine wools..>> But thinking out of the box isn't always easy.
00:01:01
>> We actually had to hire a choreographer who's worked at the Olympics, who does both dance and skating. And we had to find models that not only look good and wear the clothes nicely but can also skate.>> Hart Schaffner Marx also ditching the runway for this joint, Cooper Classics, a vintage car dealership in Manhattan, to show off it's designs inspired by the American motor industry.
00:01:27
>> This is fun because you can really tell a story. We rigged this place out to feel like an old garage which really helps tell the story of the collection and bring out our inspiration of classic American muscle cars.>> And, John Varvatos, at a celebrity-studded event, strutting his models at an exclusive supper club at the iconic Paramount Hotel in Times Square.
00:01:50
If you're still interested in what's trending, designers say men want more colors. The slim fit will still be around, but it's all about more flowy silhouettes this season.